Verivox
Verivox +20% turnover increase within 12 months
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The problem and our approach

  • Verivox is an online comparison and intermediation portal for e.g. electricity, gas, insurance, real estate and travel
  • Verivox had a high brand awareness and growth rate – but so did the competition
  • Therefore the project objective for AMC was to further increase growth
  • First, our team defined the most promising target group for Verivox: People, who use online comparison portals but only seek information (without concluding contracts)
  • Next, we started to identify buying barriers of these people towards concluding contracts with Verivox…
  • … in order to develop Power Insights that would convince the target group to sign contacts with Verivox

Insights in our findings

Biggest buying barriers towards Verivox, qualified with non-users 

  • Believe in a high saving potential, but fear they will not get it in the end
  • Assume that small and cheap electricity provider are untrustworthy
  • Afraid of data abuse

Most convincing Power Insights to overcome the barriers, qualified with non-users 

  • High saving potential: Verivox lists the original provider prices without surcharges
  • High security: Verivox offers numerous filter options for fare selection, which go best with the individual security needs (e.g. no prepayment, saving guarantee)
  • Easy and fast provider change: Just select the optimal fare and type in your dates, Verivox and the new operator will take care of the rest (e.g. termination of the actual contract, registration with the new operator)

Based on the strongest Power Insights we developed a preference-generating positioning concept. This concept was the foundation for the new Verivox campaign, including a TV spot, logo, claim, flyer, ads, as well as the new website and social media activities.

  • Verivox

    "Thanks to the AMC approach we were able to develop a new positioning for our online comparison portal for energy that convinced our previously defined target groups to switch their supplier of electric energy or gas through VERIVOX – with the highest intent to switch reaching 75%!"

    - Chief Marketing Officer, Verivox GmbH -
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