"AMC has clearly convinced us by developing concepts for our product innovations! The qualified winner concept based on power insights generated a purchase interest five times higher and a 2.5 increase of the willingness to pay than comparable concepts which were not based on power insights."
"Based on the convincing results and the very concrete recommendations we have revised our communication – and were able to record sixfold growth rates in the first quarter compared to the previous year."
"Thanks to AMC we have systematically identified the most important barriers of our target group. Based on these, we generated convincing power insights. The qualification with focus groups showed that the developed power insights hold great potential."
"The qualification with the target showed outstanding results with a booking intention of 79%. Therefore, we have already introduced the optimized entry pages in our winter catalogues."