Congratulations: Effie for Deutsche Bank's Apple Pay Campaign

"Ba Bing"! The Apple Pay Campaign of Deutsche Bank receives the Effie 2019 in Bronze in the category "Activation".
We are very happy with Deutsche Bank!

The campaign was jointly developed by a strong team of Deutsche Bank marketers and the Agency Hot House,
in which AMC is the strategic lead agency.

The magic word of the multichannel campaign was "Ba Bing". The iPhone or Apple Watch make this characteristic sound when you pay with Apple Pay. The TV spot for the campaign shows the advantages of Apple Pay in a lovable situation of mother and daughter at the cash desk. In short, the spot shows how as easy as pie paying with Apple Pay is.

But also online and in other existing channels the campaign motivated by target-group-specific addressing to activate Apple Pay.

TV-Spot: Deutsche Bank with Apple Pay - Ba Bing: Paying can be that easy.