Biggest buying barriers towards the anti-age cream, qualified with users of competitive brands
Most convincing Power Insights to overcome the barriers, qualified with users of competitive brands
Based on the strongest Power Insights we developed a preference-generating positioning concept for Nivea. This concept was the foundation for the launch-campaign of the anti-age-face cream starting with the name “DNAge”, the claim “DNAge works where skin aging starts: at the DNA”, over packaging, TV-spots to online and offline media ads.
"With the effective combination of information, creativity and rationality AMC succeeded in developing a variety of persuasive and innovative product concepts for NIVEA Visage.
It is rare that we have such a pipeline full of innovations!"- International Brand Leadership, Unit Face Care -