Biggest buying barriers towards Sodastream, qualified with non-users
Most convincing Power Insights to overcome the barriers, qualified with non-users
Based on the strongest Power Insights, we developed a preference-generating positioning concept. This concept was the foundation for the new Sodastream campaign, including a TV spot, online and offline media ads, new website content and social media activities.
"Based on the convincing results and the very concrete recommendations we have revised our communication – and were able to record sixfold growth rates in the first quarter compared to the previous year."- President Europe, Sodastream International Ltd. -