Biggest buying barriers towards DERTOUR, qualified with non-users
Most convincing Power Insights to overcome the barriers, qualified with non-users
Travel with DERTOUR and it is you who decides:
Wide selection of vacation-modules
Based on the strongest Power Insights we developed a preference-generating positioning concept. This concept was the foundation for the relaunch of the online and advertising image of DERTOUR as well as for the travel catalogues.
"Based on the knowledge we gained in the course of the project, we were able to revise our advertising campaign as well as to optimize structure and contents of the catalogue entry pages.
The qualification with the target group showed outstanding results: with a booking intention of 79% the results we obtained with the winner concept could even be exceeded. Therefore, we have already introduced the optimized entry pages in our winter catalogues."