Biggest buying barriers towards Vorwerk Kobold VR 200, qualified with the target group
Most convincing Power Insights to overcome the barriers, qualified with the target group
Based on the strongest Power Insights we developed a preference-generating positioning concept. This concept was the foundation for the launch of the Kobold VR 200, including communication material such as product flyers, booklets and videos, the website, social media activities as well as argumentation guidelines for sales representatives.
"AMC has clearly convinced us by developing concepts for our product innovations! The qualified winner concept based on power insights generated a purchase interest five times higher and a 2.5 increase of the willingness to pay than comparable concepts which were not based on power insights."- Head of Customer Marketing, Vorwerk Deutschland Stiftung & Co. KG -