Target groups with growth potential
Biggest buying barriers towards TENA, qualified with the target groups
Most convincing Power Insights to overcome the barriers, qualified with the target groups
Based on the strongest Power Insights we developed a preference-generating positioning concept. This concept was the foundation for the redesign of the packaging as well as further communication activities including the website or media ads.
"Thanks to the structured approach of AMC we have systematically broadened the knowledge at hand and thus identified the most important barriers of our target group. Based on these, we generated convincing power insights. The immediate qualification with focus groups showed that the developed power insights hold great potential.
We would like to point out the enthusiasm and the commitment of the AMC team, despite working on a topic that is as sensitive as this one. Thus we look forward to working together again."