Biggest buying barriers towards Stabilo, qualified with non-users
Most convincing Power Insights to overcome the barriers, qualified with non-users
Based on the strongest Power Insights we developed a preference-generating positioning concept. This concept was the foundation for the relaunch of the online and offline communication material, as well as the presentation at the POS.
"AMC's long-term experience and marketing know-how helped us to understand the enormous leverage effect of strong, convincing key messages and provided our brand with crucial findings.
On the one hand, we were able to generate numerous key messages with the help of the growth-oriented approach of AMC whose relevance was directly confirmed by the target group. On the other hand, AMC clearly showed us which key messages do not support an effective communication with the target group. We can directly use these findings to develop our communication contents in an even more effective and efficient way in the future."- Director International Marketing, STABILO International GmbH -