Biggest buying barriers towards Verivox, qualified with non-users
Most convincing Power Insights to overcome the barriers, qualified with non-users
Based on the strongest Power Insights we developed a preference-generating positioning concept. This concept was the foundation for the new Verivox campaign, including a TV spot, logo, claim, flyer, ads, as well as the new website and social media activities.
"Thanks to the AMC approach we were able to develop a new positioning for our online comparison portal for energy that convinced our previously defined target groups to switch their supplier of electric energy or gas through VERIVOX – with the highest intent to switch reaching 75%!"- Chief Marketing Officer, Verivox GmbH -